Chapter 3
Agile Sales Concept 3: Scrum
History of the Scrum
The concept of Scrum was first detailed by Takeuchi and Nonaka (Nonaka and Takeuchi, 1986) in their Harvard Business Review (HBR) journal article in 1986 that I have previously mentioned. They observed product development teams regularly huddling together for rapid visual meetings (RVMs), which they viewed as being similar to a Rugby Scrum, hence the name. The approach to Scrum that revolutionized product development and innovation within software companies was developed by Jeff Sutherland and Ken Schwaber in the mid-1990s. It has been documented within their Scrum guide (Schwaber and Sutherland, 2016). You can find great resources and information relating to Scrum from Jeff’s ...
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