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Agile Sales
book

Agile Sales

by Brad Jeavons
April 2020
Intermediate to advanced
208 pages
4h 45m
English
Productivity Press
Content preview from Agile Sales

Chapter 13

Leveraging

It has been 20 years since my university days! I still remember like it was yesterday, a marketing lecturer standing up in front of the lecture theatre with a CD. (He would have displayed the Spotify app in today’s age.) He said that if we remember one thing from his course and one thing alone, remember to “leverage.” He gave the example of a musician who writes a song, records it once, and then leverages it many times by putting the songs on a CD which is sold time and time again. This is how you make money, he said. To me, “Leveraging” your successes, and unique processes you have created, is a crucial element of continuous improvement (CI).

There are three elements of “Leveraging” that I would like to offer in enabling ...

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Publisher Resources

ISBN: 9781000056525