Chapter 4 Artificial Intelligence in Marketing Applications
1SR University, Warangal, India
2GRD Institute of Management, Coimbatore, India
3Dublin Business School, Dublin, Ireland
4.1 Introduction About AI
People have been interested in the concept of man-made organisms having artificially created intelligence ever since Hephaestus‘ portrayal of synthetic faces on the Earth in Greek mythology. On some level, the fundamental nature of artificial intelligence (AI) appears to stimulate human cognition. This makes sense in certain ways, considering that we all belong to a species whose ability to use tools intelligently to survive ...
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