Artificial Intelligence for Business

Chapter 6 Artificial Intelligence in Retail Marketing

Nirmalya Kundu¹, Farhan Mustafa², Hemachandran K¹, and Channabasava Chola³

¹Woxsen University, Hyderabad, India

²Department of Management Studies, Indian Institute of Technology, Roorkee, India

³Department of Electronics and Information Convergence Engineering, College of Electronics and Information, Kyung Hee University, Suwon-si, Republic of Korea

DOI: 10.4324/9781003358411-6

6.1 Introduction

Artificial intelligence (AI) is quickly becoming an integral part of retail marketing. The metaverse is a virtual world where people can interact, explore, and engage in activities such as commerce and entertainment. As the metaverse continues to grow, it presents an exciting opportunity for marketers ...