November 2023
Intermediate to advanced
372 pages
10h 32m
English
Content preview from Artificial Intelligence for Business
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Chapter 6 Artificial Intelligence in Retail Marketing
1Woxsen University, Hyderabad, India
2Department of Management Studies, Indian Institute of Technology, Roorkee, India
3Department of Electronics and Information Convergence Engineering, College of Electronics and Information, Kyung Hee University, Suwon-si, Republic of Korea
6.1 Introduction
Artificial intelligence (AI) is quickly becoming an integral part of retail marketing. The metaverse is a virtual world where people can interact, explore, and engage in activities such as commerce and entertainment. As the metaverse continues to grow, it presents an exciting opportunity for marketers ...
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