4.1 Introduction About AI4.1.1 Consumer Perception on AI4.1.2 Defining AI4.1.3 Artificial Intelligence4.1.4 Artificial General Intelligence4.1.5 Narrow AI4.1.6 Machine Learning4.1.7 Deep Learning4.1.8 Natural Language Processing4.1.9 Natural Language Understanding4.1.10 Signal Processing4.1.11 Computer Vision4.2 AI in Marketing Today4.2.1 Usage of AI in Marketing4.2.2 Programmatic Advertising4.2.3 Transparency, Distrust, and Fraud4.2.4 Omni Channel4.2.5 Retargeting4.2.6 The Influence of Social Media Marketing4.2.7 Segmentation and Targeting4.2.8 Facial Recognition4.2.9 Interactive Marketing Through Biometrics4.2.10 The Evolution of Marketing Analytics Toward AI4.2.11 AI and Marketing Strategy4.2.12 AI and Policy Issues4.3 ConclusionReferences