Chapter 15 Artificial Intelligence in Sports Industry

Shilpi Agarwal

School of Business, Woxsen University, Hyderabad, India

DOI: 10.4324/9781003358411-15

15.1 Introduction

The study aims at deep diving into the genesis and growth of Artificial Intelligence (AI) intervention in sports industry. When we encompass the sports industry, we come across its various facets. In contemporary economies, the sports industry has attained a wider gamut in terms of scale and horizon. AI can be instrumental in thriving the sports industry to a large extent. The sports industry today has much larger verticals than ever. When we envisage the growth of sports, we need to focus on sports as an industry, career, fashion, fitness, lifestyle, entertainment, tech-driven ...

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