Chapter 32

How to Fascinate

Sally Hogshead

Editor’s Note

Stick with me, here. Sally Hogshead is an advertising and branding genius. This is a book about management. Huh? To manage well, we need to inspire, excite, and grab the attention of our employees. I asked Sally to share her work on how we can utilize our strengths and natural style to fascinate those we work with and must influence. She created this chapter geared for managers just for you! Have some fun with this and engage your team in taking Sally’s F-Score test. It is free and will lead to an illuminating conversation and deeper understanding about each other’s gifts. If you struggle ...

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