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Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem
book

Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem

by Stephen Statler
June 2016
Intermediate to advanced
428 pages
14h 13m
English
Apress
Content preview from Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem
© Stephen Statler 2016
Stephen StatlerBeacon Technologies10.1007/978-1-4842-1889-1_15

15. Understanding the Integration of Mobile, Beacons, and Out-of-Home Media

Stephen Statler1 
(1)
San Diego, California, USA
 
A370793_1_En_15_Figa_HTML.jpg
Dr. Phil Hendrix, Managing Director, immr
Ray Rotolo, SVP, Out Of Home Assets, Gimbal
Out-of-home advertising is one of the first applications for Bluetooth beacons where beacons have been deployed at significant scale. We have seen many hundreds of beacons deployed across major U.S. cities, attached to phone booths and other street furniture. These deployments have been the first instances of the beacon network, a set of beacons made available ...
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Publisher Resources

ISBN: 9781484218891Purchase book