© Stephen Statler 2016
Stephen StatlerBeacon Technologies10.1007/978-1-4842-1889-1_15

15. Understanding the Integration of Mobile, Beacons, and Out-of-Home Media

Stephen Statler
(1)
San Diego, California, USA
 
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Dr. Phil Hendrix, Managing Director, immr
Ray Rotolo, SVP, Out Of Home Assets, Gimbal
Out-of-home advertising is one of the first applications for Bluetooth beacons where beacons have been deployed at significant scale. We have seen many hundreds of beacons deployed across major U.S. cities, attached to phone booths and other street furniture. These deployments have been the first instances of the beacon network, a set of beacons made available ...

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