Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem

© Stephen Statler 2016

Stephen StatlerBeacon Technologies10.1007/978-1-4842-1889-1_15

15. Understanding the Integration of Mobile, Beacons, and Out-of-Home Media

Stephen Statler^1 

(1)

San Diego, California, USA

 

Dr. Phil Hendrix, Managing Director, immr

Ray Rotolo, SVP, Out Of Home Assets, Gimbal

Out-of-home advertising is one of the first applications for Bluetooth beacons where beacons have been deployed at significant scale. We have seen many hundreds of beacons deployed across major U.S. cities, attached to phone booths and other street furniture. These deployments have been the first instances of the beacon network, a set of beacons made ...