Dr. Phil Hendrix, Managing Director, immrRay Rotolo, SVP, Out Of Home Assets, Gimbal
© Stephen Statler 2016Stephen StatlerBeacon Technologies10.1007/978-1-4842-1889-1_15
15. Understanding the Integration of Mobile, Beacons, and Out-of-Home Media
San Diego, California, USA
Out-of-home advertising is one of the first applications for Bluetooth beacons where beacons have been deployed at significant scale. We have seen many hundreds of beacons deployed across major U.S. cities, attached to phone booths and other street furniture. These deployments have been the first instances of the beacon network, a set of beacons made available ...