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Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem
book

Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem

by Stephen Statler
June 2016
Intermediate to advanced
428 pages
14h 13m
English
Apress
Content preview from Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem
© Stephen Statler 2016
Stephen StatlerBeacon Technologies10.1007/978-1-4842-1889-1_16

16. Alternative Technologies to Bluetooth Beacons

Stephen Statler1 
(1)
San Diego, California, USA
 
A370793_1_En_16_Figa_HTML.jpg
“The talent is in the choices .”
—Robert De Niro
Bluetooth beacons have disrupted and transformed proximity marketing. They have many advantages, but they also have limitations that should be understood and considered when designing a solution. By understanding those limitations and the alternative options, a solution designer can make choices between one technology and another, or choose which ones to blend together in a solution. This chapter, and the other chapters ...
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Publisher Resources

ISBN: 9781484218891Purchase book