"Data finds data" systems determine how new observations relate to what is known and detect relevance/insight worth special attention. Such insight ideally occurs in real time, thus enabling real-time reaction.
This emerging technology will ultimately differentiate one organization from another across a spectrum of enterprise interests, ranging from better recognition of opportunity to better estimation of risk.
Data finds data will likely become yet another building block from which next generations of advanced analytics will benefit. This new paradigm will inevitably lead to the emergence of even smarter systems, potentially even contributing to advances in cognitive computing.