Branding and the User Experience
WHAT YOU WILL LEARN IN THIS CHAPTER:
- Why organizations brand
- Best practices for enhancing the user experience
- Working with themes
- An introduction to the Design Manager
- Working with master pages
WROX.COM CODE DOWNLOADS FOR THIS CHAPTER
The wrox.com code downloads for this chapter are found at www.wrox.com/remtitle.cgi?isbn=1118495896 on the Download Code tab. The code is in the Chapter 14 download and individually named according to the names throughout the chapter.
The previous chapters discussed the basics of creating sites and working with Web Parts/apps to extend those sites, bringing users rich features that will help them to more easily store, share, and find people, processes, and information within their organization.
This chapter delves into the world of user experience and the role branding plays in its success. More specifically, it attempts to uncover the layers of a successful brand strategy and unleash the secrets to user adoption, the ultimate compliment and purpose of any brand.
Finally, the chapter dives into the more technical features of SharePoint branding, working with the Design Manager and familiar tools such as Dreamweaver to create master pages. The ability to leverage common HTML/CSS tools such as Dreamweaver is new to SharePoint 2013, and one of the biggest improvements to the way we deliver user interfaces and experiences through SharePoint.
WHY ORGANIZATIONS BRAND
The reasons to brand are many and may differ ...
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