OBJECTIVE
CHAPTER
1
A Closer Look at Data
1.1 Introduction
1.2 Types of Data
1.3 The Emergence of ‘New Data’
1.4 ‘New’ Data and ‘Traditional’
Data Compared
The objective of this chapter is to induce the reader
to contemplate why ‘Data’ is a corporate asset for the
modern-day enterprise. This chapter also introduces the
different types of data, ways of working with different
types of data, and how they compare and contrast
against each other. This chapter also explores what is
‘new’ in the data management ecosystem. It emphasizes
the key differences between data management principles
and techniques that have been followed traditionally at
present in an enterprise.
M01 Big Data Simplified XXXX 01.indd 1 5/10/2019 9:56:17 AM

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