
16 | Big Data Simplied
Summary
• Data is managed by a modern enter-
prise as an asset that drives competitive
differentiation.
• Data can be leveraged to derive predictive,
actionable insights for the business.
• Data is being captured from a huge num-
ber of sources including mobile devices,
machines and social media interactions.
• These sources produce data in huge vol-
umes and in different forms.
• There is a need to adopt new technologies
to capture, curate and consume New Data
• ‘New’ data must also be correlated with
existing ‘Traditional’ data in an organiza-
tion to maximize business benefits.
• The new paradigm of data management ...