Big Data and IoT Enabling Enterprises to VentureintoNewBusinesses: It essentially means that a business
operating in a certain segment makes a crossover across its traditional industry boundary. This
brings it in direct competition with other businesses in the new segment, which are then chal-
lenged to ourish or perish in a digitally contestable ecosystem.
An ideal example is Google moving into driverless automobiles (Google’s self-driving car proj-
ect is now called Waymo, which stands for a new way forward in mobility), which are likely to
bring this service into competition with car insurance and government licensing. ...
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