June 2019
Beginner to intermediate
360 pages
10h 55m
English
Content preview from Big Data Simplified
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24 | Big Data Simplied
2.6 COMMON APPLICATIONS OF BIG DATA
There are numerous applications of Big Data used across industries.
For companies specialized in dealing with products, such as Retail or Consumer Goods,
asignificant use case is the clickstream analysis and the eventual understanding of the buying
patterns and product affinities of a customer. Thus, the data obtained from social media is of
immense value to the retail or FMCG companies that are manufacturing products or selling them
in the marketplace. The retrieved data serve as great inputs to understand customer preferences,
customer sentiments and purchase intent proving to be ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.