
Big Data Applied | 275
offering IoT-enabled services, venturing
into new business lines expanding from
core capabilities and making life easier and
more comfortable for people in general
through smart gadgets, smart home appli-
ances, etc.
• Recommendation engines are a key feature
of all retail websites. The recommendations
are made based on patterns of user pur-
chases, user activities in a website and also
with the trending choices made by multi-
ple users.
• Recommendations are also made by ana-
lysing the characteristics of the products
chosen by users and identifying products
with similar characteristics.
Multiple-choice Questions (1 Mark ...