social media sentiment of its customers, and some businesses are well-established with
stable clientele and low competitive worry. Hence, these kind of insights that BigData
can provide around how to acquire new customers or how to retain old ones may not
provide that much value to those businesses. In reality, most businesses these days
probably do not fit in these categories, but there are still a number that do. For those
that do, it really does not make sense to embark on a Big Data journey, if the benefit
that is going to come out of implementing a Big Data technology is of relatively small
value to the business. ...
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