Data is the lifeblood of any business. One of the most important prerequisite for any business to
achieve high performance is to develop a strong foundation of high-quality data, and then man-
age that data as a corporate asset. Only if a company’s data is accurate and trustworthy, then a
company can leverage that data for value-added activities, robust analytics and forecasting. This
factor enables the company to adapt to changes in the ecosystem, gain greater customer insights,
optimize operating costs, plan more accurately and ensure better integration of its diverse busi-
ness entities.
Having said that, ...
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