June 2019
Beginner to intermediate
360 pages
10h 55m
English
Content preview from Big Data Simplified
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Case Study: Retail Near Real-time Analytics | 317
• Retailing is an important component of the
overall supply chain of a commodity.
• Stopping customer churn or customer
retention is an essential activity for a
retailer. For that, it is important to under-
stand the customer behaviour.
• The NRT analytics application is imple-
mented to study customer behaviour
for streaming customer real-time data.
However, it starts by creating a process to
persist the incoming streaming data into a
data pool.
• Analytics can be applied (and some already
applied) on the persisted data.
Multiple-choice Questions (1 Mark Questions)
1. Retail means sale ...
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