Book Yourself Solid, 3rd Edition

Final Thoughts

This is not the end. It is not even the beginning of the end. It is, perhaps, the end of the beginning.

—Sir Winston Churchill

Wow. You just read over 87,000 words. I imagine it took considerable time and effort. That demonstrates commitment and the pursuit of mastery. The Book Yourself Solid system is provoking, challenging, sometimes scary, often exciting, and always powerful. The rewards you reap as a result of all your hard work will be well worth the time and effort you've devoted to this process. I hope you'll take the time now to acknowledge all that you've done because it's no small task. In fact, it's really big. We've covered a lot of ground, and you stuck with me, step by step, from beginning to end. Not everyone can say that.

You now know whom your ideal clients are and how to ensure that you're working only with those who most inspire and energize you. You've identified the target market you feel passionate about serving, as well as what their most urgent needs and compelling desires are, and what investable opportunities to offer to them. You've developed a personal brand that is memorable, has meaning for you, and is uniquely yours, and you know how to articulate whom you serve and how you serve them in a way that is intriguing rather than boring and bland.

You've begun thinking of yourself as the expert you are. You're continuing to enhance your knowledge to better serve your market, and you understand the importance of your likeability factor. ...