October 2017
Beginner
336 pages
7h 6m
English
Content preview from Book Yourself Solid, 3rd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 2Why People Buy What You're Selling
The next few steps we take down the Book Yourself Solid path will either feel like you're skipping over stepping stones or like you're taking giant leaps of faith. Either way, these few steps will be well worth the time spent. Stay by my side as we walk and work together on getting you booked solid.
Taking the following four steps will help you keenly understand why people buy what you're selling, an essential component in creating demand for your services.
- Step 1: Identify your target market.
- Step 2: Understand the urgent needs and compelling desires of your target market.
- Step 3: Determine the number one biggest result your clients get.
- Step 4: Uncover and demonstrate the benefits of your offers.
Step 1: Identify Your Target Market
Now that you've looked at the qualities of the people you want to work with, it's time to identify your target market, that is—the specific group of people or businesses you serve. For example, your target market might be seniors in Vancouver, BC, or mothers who have their own home-based networking marketing business or orthopedic surgeons. Your ideal clients are a small subset of the target market you choose to serve. Remember, your ideal clients are those individuals who energize and inspire you. Your target market is the demographics of the group you're most passionate about serving. Your ideal clients are a small subset ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.