Book Yourself Solid, 3rd Edition

CHAPTER 14The Book Yourself Solid Speaking Strategy

It usually takes me more than three weeks to prepare a good impromptu speech.

—Mark Twain

The Book Yourself Solid Speaking Strategy is an extremely effective way to get in front of potential ideal clients to demonstrate your knowledge, talents, and strengths. But it's not for everyone. It's not mandatory. There is no reason you should use this strategy unless you'd like to speak to groups of people, large or small. You're not a more impressive person because you want to speak in front of others. In fact, many do it just for the approval of the audience or to sell something to them instead of being in service of them and reaping the rewards of that service. There is nothing deficient about you if you don't want to use this strategy for marketing yourself.

The wonderful thing about sharing your knowledge is that it's rewarding for both you and your audience. They will leave your presentation or event with a kick in their step, feel a little smarter, and think a heck of a lot bigger about who they are and what they have to offer to the world. You've also given them an action plan that will help them implement what they learned from you. You will benefit because you'll know you've helped others, which is the reason you do what you do. And you'll increase awareness of your services and products at the same time.

To get in front of your target market, you can promote yourself or have others promote you. When you promote yourself, ...