October 2014
Beginner
224 pages
5h 1m
English
book
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
by Drew Eric Whitman
Content preview from BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New CustomersBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 2
THE BRAINSCRIPTS X-RAY:
HERE’S WHAT THE INSIDE OF YOUR PROSPECT’S BRAIN LOOKS LIKE
On the day your mother delivered you, your human brain was biologically programmed with eight preinstalled desires that you will strive tirelessly to satisfy. No matter who you are, where you come from, where you live, or what your socioeconomic background is, you (and your prospects and customers) are being controlled by these eight powerful desires—the LifeForce-8—at this very moment.
You were born with these eight primary desires:
1. Survival, enjoyment of life, life extension
2. Enjoyment of food and beverages
3. Freedom from fear, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.