BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

CHAPTER 2

THE BRAINSCRIPTS X-RAY:

HERE’S WHAT THE INSIDE OF YOUR PROSPECT’S BRAIN LOOKS LIKE

On the day your mother delivered you, your human brain was biologically programmed with eight preinstalled desires that you will strive tirelessly to satisfy. No matter who you are, where you come from, where you live, or what your socioeconomic background is, you (and your prospects and customers) are being controlled by these eight powerful desires—the LifeForce-8—at this very moment.

You were born with these eight primary desires:

     1.   Survival, enjoyment of life, life extension

     2.   Enjoyment of food and beverages

     3.   Freedom from fear, ...