October 2014
Beginner
224 pages
5h 1m
English
book
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
by Drew Eric Whitman
Content preview from BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New CustomersBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
EPILOGUE
Congratulations. You now know more about what it takes to persuade the average consumer than 99 percent of your competitors will ever learn. That’s a fact, not hyperbole. Want proof? Ask them about any of the things we’ve discussed in this book. You’ll get little more than wrong answers and blank stares.
You and I have examined 21 different principles of consumer psychology. We’ve looked at how the human brain works when it’s presented with persuasive communication. You’ve learned how time-tested principles can be readily incorporated into easy-to-understand scripts that can be used for any product or service imaginable.
In fact, the products and services themselves are irrelevant because these principles work on the level of human ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.