January 2010
Beginner
232 pages
6h 28m
English
Content preview from Brilliant Cover Letters
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CHAPTER 3
Advert-response
letters: getting
together a
winning strategy
M03_INNE4636_01_SE_C03.QXP:M00_INNE4636_01_SE_C00 27/7/09 11:12 Page 65
M03_INNE4636_01_SE_C03.QXP:M00_INNE4636_01_SE_C00 27/7/09 11:12 Page 66
Basic principles
brilliant
definition
‘Advert-response letter’
An advert-response letter differs from a speculative letter in that you have
already identified that the prospective employer has a specific vacancy that
they are keen to fill.
In many ways, whilst generally longer than a speculative letter, an advert-
response letter is easier to
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