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Brilliant Cover Letters by James Innes

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academia: letters of application 100–1
accepting rejection 158–61, 162
achievements, specifying own 45–6, 75–6,
118
action verbs 23–4, 205–7
address of recipient 9
adjectives, positive 24, 208
adverbs 24
advert-response letters 65–94
central section 73–80
choosing targets 66–7
closing paragraph 80–2
examples 85–94
follow-up letters 126–7
identifying requirements 68–9, 84
mirroring language 74–5
number of paragraphs 79
opening paragraph 71–3, 84
referring to CV 78–9
signing off 82
specifying achievements 75–6
standing out from the crowd 72
stating job applied for 71–2
age discrimination regulations 180
apostrophes 33–4
application forms 182–9
career history 184
checking 187–8
competency questions 186
completing online 187
completing on paper 187
education and qualifications 184
five top tips 188–9
format of 183–5
guidance notes 183
interests and activities 184
personal details 184
personal statement 185
reasons for use of 182
referees 186
specifying own experience 188
applications tracking spreadsheet 127
attachments, CVs as 108, 109
availability for interview 80–1
bold type 17
bullet points 20–1, 180
in cover letter 20–1
in CV 21
call to action 50–1, 82, 118–19
career development letters 163–74
central section
advert-response letter 73–80
speculative letters 45–9
closing paragraph 201
advert-response letter 80–2
colour
ink 11, 17–18
paper 15
competency questions 183, 186
contact details, your own 116
contact in organisation, finding 3–4, 115,
201
continuing professional development 99,
100
contract of employment 138, 152–3
counter-offers 137, 148, 156
cover letter
addressed to right person 3–4, 115
basics 3–36
clear communication 201
Index
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cover letter continued
common mistakes 115–22
copies (cc) 12
date 9
email addresses 7–9
enclosures 12
example 13
failure to send 122
five top tips 201–2
handwritten or printed 16
importance of ix-x
letterhead 5–6
presentation 14–23
printing 21
problematic name 6
recipient’s address 9
sending several copies 4
signature 11–12
signing off 10–11
structure of 5–13, 201
tailoring 35, 202
telephone/fax numbers 7
top 15 queries about xiii-xiv
using ‘Dear’ 9–10
see also presentation
criteria for jobs
demonstrating suitability 74–5, 84
incomplete match 79
letters of application 98
current salary, requests for 81–3, 119
CV Centre website x-xi, 182
application form help 189
Interview Book 198
job hunting help 194
online forum 202
CV (curriculum vitae) 177–82
15 common mistakes 178–81
aim of 177
as attachment 108, 109
basics 177–8
and date of birth 180
definition 177
effect of job acceptance 133–4
five top tips 181
heading 178
including achievements 181
including photos 178
interests section 180
linguistic errors 180–1
professional profile 181
readability 181
referring to 46–7, 78–9
reverse chronological order 180
section order 179–80
superfluous details 179
written in 3rd person 179
Data Protection Act 187
date of birth and CVs 180
date on letter 9
decision makers, contacting 3–4, 115,
201
email addresses 7–9
inappropriate 7–8, 116, 178
email alerts for jobs 190, 192
emailing applications 107–10, 111
Cc and Bcc 109
content 108
CV as attachment 108, 109
etiquette 108–9
file format 109
filenames 109
form of address 108
rules 111
signature 108
subject line 108
employer, current 141–2, 144
see also prospective employer
Employment Equality (Age)
Regulations (2006) 180
enclosures 12
envelope sizes 21
equal opportunities policy 183, 186–7
ethnic origins 186
names 6
example letters
accepting rejection 161
follow-up letters 128
interview thank-you 132
offer acceptance 154
offer negotiation 139
pay rise request 169
promotion request 173
reference requests 143–5
rejecting an offer 157
210 Index
Z04_INNE4636_01_SE_INDX.QXP:M00_INNE4636_01_SE_C00 27/7/09 11:04 Page 210
Index 211
resignation 149
speculative letters 53, 55–64
examples of achievements, giving 45–6,
75–6, 118
Excel spreadsheet 127
exit interviews 148
fax numbers 7
faxing applications 109–10
telephone follow-up 110
file formats 109
final sentence 49–52
see also signing off
follow-up letters 125–8
advert-response 126–7
after rejection 158, 159–61, 162
example 128
follow-up telephone calls 127
after faxing 110
font 16–17
formatting letter 19–20, 21
grammar/punctuation 27, 32, 33–4, 121,
202
apostrophes 33–4
see also spelling
haggling 135
handwritten letters 16
homework, doing your 48, 69
hook in first paragraph 42–3
I-strain (using ‘I’) 27, 46, 119–20
indentation of text 19
internet
job hunting 189–90, 191
research for speculative letters 40–1
researching organisations 69
Interview Book, The 198
interview thank-you letters 129–32, 162
content 130–1
example 132
interviews 194–8
arriving on time 197
availability for 80–1
confidence and enthusiasm 198
five top tips 197–8
information about organisation 195–6
natural delivery 198
pre-interview questionnaire 195–6
top ten questions 196–7
types of 196
winning strategy 194–5
italic type 17
jargon 25, 101
job description 183
job fairs 193
job hunting 189–94
CV Centre resources 194
email alerts 190, 192
job fairs 193
networking 192–3
newspapers and journals 192
number of applications 194
online 189–90, 191
recruitment agencies 191
job offer see offer
justification of text 19
language
jargon 25, 101
mirroring 74–5
see also linguistic errors
layout of letters 19–20, 21
length of letters 34, 120
letterheads 5–6, 116
letters of application 97–103
academia 100–1
and CPD 99, 100
defined 98
example 102–3
length of 100
medicine 99–100
teaching 98–9
line-spacing 19, 20
linguistic errors 27, 32, 33–4, 121, 202
in CVs 180–1
see also words
margins 19
‘market value’, your own 134, 136
and salary package 82
medicine: letters of application 99–100
Microsoft Word 30–1, 109
Z04_INNE4636_01_SE_INDX.QXP:M00_INNE4636_01_SE_C00 27/7/09 11:04 Page 211

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