
70 brilliant Cover L etters
G How is this industry or sector currently evolving?
G Who are the main players within the industry or sector?
brilliant
statistic
Approximately 80 per cent of candidates will have conducted no research whatsoever.
It’s pretty obvious that if you can put yourself into the top 20 per cent of
candidates who have taken the time to conduct some research, this will
give you an immediate advantage.
Questions to ask yourself
For your own benefit, you will also want answers to the following kinds of
question:
G What does this organisation have to offer me?
G Are they the right employer for me?
G Will there be sufficient opportunities