February 2013
Beginner
352 pages
5h 4m
English
Motivation is not an easy concept. There are so many opinions and theories about motivation that it appears difficult to pin down. In fact, it’s rather like a seahorse – you know what it looks like but could you describe it to a friend so that they could draw it accurately?
Here is a romp through motivation theory in one long sentence (of 80 words):
We all want air, safety, friends, status and to be the best (Maslow), when someone discovers our hot buttons and uses them (Pavlov and Skinner) especially if it is an opportunity to grow (Hertzberg) or if we expect to be rewarded, and there is a real chance of getting it if we do something, then ...
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