October 2011
Beginner
240 pages
5h 35m
English
Content preview from Brilliant Start-Up, 2nd Edition
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About the author viii
Acknowledgements ix
How this book works x
phase 1 Preparation 1
Step 1 Brace yourself 3
Step 2 Work on your brilliant business idea 13
Step 3 Road test your idea 35
Step 4 Build your support network 47
Step 5 Your business plan 61
Step 6 Reduce your start-up costs 67
Step 7 Raise finance 79
Step 8 Take care of the small print 99
phase 2 Into action 109
Step 9 Get selling 111
Step 10 Set your price 133
Step 11 Now, make your product/service 145
Step 12 Get the cash in 155
Step 13 Do your books 163
Step 14 Do a quick risk audit 175
phase 3 Up and running 181
Step 15 Taking on staff 183
Step 16 Make sales easier: marketing 195
Epilogue 211
Useful contacts 213
Index 217 ...
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