
66 brilliant start-up
The problems come out of the woodwork. You start to doubt
yourself. This all has nothing to do with the viability of your
business. It’s down to your own self-
doubt. It’s vital to maintain both
your momentum and commitment.
If you can’t act on your plan now,
then put it away and stop thinking
about it.
Business is risky – it requires a certain leap into the unknown.
Things will change – that’s fine, but you’ve got to be in it to
win it.
Let’s move on.
it’s vital to maintain both
your momentum and
commitment
brilliant recap
You have now:
Thought through how you will make money in your business.