Brilliant Start-Up, 2nd Edition

Build your support network 57

Why supermodels have ugly boyfriends

While everyone else is too intimidated by their beauty, the

cocky ones figure they have nothing to lose by asking them out.

So don’t worry they’ll say no. If you’ve done your homework,

and know your stuff, they’re more likely to be impressed. And

what’s more – I bet people rarely ask them.

Using your public sector support agencies

Entrepreneurs give government support agencies a lot of stick.

The main complaint is that they’ve no experience of running

a business. I think that’s not surprising, but you just have to

approach them the right way.

brilliant tip

‘Know who’ ...