October 2011
Beginner
240 pages
5h 35m
English
Content preview from Brilliant Start-Up, 2nd Edition
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Work on your brilliant business idea 33
For most businesses you’ll find your best protection is being
first on the market, taking a dominant position and building
unassailable relationships with your customers.
Keep quiet
The other great way of protecting your idea/clients is not to let
your competitors know about them. We’ll come on to ways of
ensuring this in Step 4.
Give it away
There is an alternative to protecting your intellectual property –
give it away.
brilliant global examples
While studying in Belgium, Dries Buytaert set up a website for a group of
his friends. As he couldn’t afford the software to build it, he wrote his own. ...
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