Skip to Content
Brilliant Start-Up, 2nd Edition
book

Brilliant Start-Up, 2nd Edition

by Caspian Woods
October 2011
Beginner
240 pages
5h 35m
English
Pearson Business
Content preview from Brilliant Start-Up, 2nd Edition
210 brilliant start-up
brilliant example
A leather coat store in Edinburgh had the sign: ‘Due to an expensive
divorce, Mr Toskana is having to sell his stock fast.’ The cost of the sign must
be a few pounds, but it is seen, and probably remembered, by thousands of
people each day.
brilliant recap
While not a replacement for your sales effort, marketing can make
your job easier. By now you should have:
Ensured your brand is used consistently everywhere.
Kept in touch with your existing customer base.
Cross-sold other services to these customers.
Built some simple referral mechanisms.
Trialled direct marketing as part of a sales effort. ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Brilliant Start-Up

Brilliant Start-Up

Caspian Woods
My New Business

My New Business

Wendy Kerr

Publisher Resources

ISBN: 9780273761976