
210 brilliant start-up
brilliant example
A leather coat store in Edinburgh had the sign: ‘Due to an expensive
divorce, Mr Toskana is having to sell his stock fast.’ The cost of the sign must
be a few pounds, but it is seen, and probably remembered, by thousands of
people each day.
brilliant recap
While not a replacement for your sales effort, marketing can make
your job easier. By now you should have:
Ensured your brand is used consistently everywhere.
Kept in touch with your existing customer base.
Cross-sold other services to these customers.
Built some simple referral mechanisms.
Trialled direct marketing as part of a sales effort. ...