
8 brilliant start-up
often your greatest skill in reverse. But you must be aware of
where your weak spots lie, and compensate for them. Otherwise
they can make your business capsize.
It’s also important to distinguish between skills and persona-
lity. While you can learn a new skill, it’s far harder to change
your personality.
As you think through your abilities, be realistic about the skills
you can pick up, and your basic psychological make-up which
will indicate areas you’ll have to compensate for.
Don’t worry about being ‘perfect’
There are so many jobs to do in a start-up it can seem daunt-
ing. The important thing is knowing which jobs