It’s simple to start a business.
You chuck your job in. The next day, you set up with a com-
puter in your spare room. Someone buys your product and you
make a profit.
The hard part is surviving. This means overcoming the 50/50
odds of failure in your first year, and 95 per cent odds of failure
by year five. It means getting to a point where you have staff
doing your job better than you, or enough money to retire, or
you have changed the world through what you do.
That’s worth working for. And that’s what this book sets out
to do.
This book isn’t like most other start-up guides. It’s different in
three ways.
It only features the essentials
There are acres of facts about start-up, so I’ve boiled this book
down into what I believe are t