
Set your price 143
There is a horrible but compelling analogy of boiling a frog
(who makes these up?). If you whack the temperature up to
maximum, the frogs will leap out of the water. However, if you
gradually edge it up a degree at a time, they don’t notice.
I think I need some fresh air.
brilliant tip
You must keep the customer up to date on price all the way along
so there are no nasty surprises.
brilliant recap
Hopefully by now I’ve convinced you that price is a sales issue, not a
financial one.
You’ve worked out how to turn your product/service into a
premium one.
You’ve justified your price to yourself.
You have ...