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Brilliant Start-Up, 2nd Edition
book

Brilliant Start-Up, 2nd Edition

by Caspian Woods
October 2011
Beginner
240 pages
5h 35m
English
Pearson Business
Content preview from Brilliant Start-Up, 2nd Edition
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There is a horrible but compelling analogy of boiling a frog
(who makes these up?). If you whack the temperature up to
maximum, the frogs will leap out of the water. However, if you
gradually edge it up a degree at a time, they don’t notice.
I think I need some fresh air.
brilliant tip
You must keep the customer up to date on price all the way along
so there are no nasty surprises.
brilliant recap
Hopefully by now I’ve convinced you that price is a sales issue, not a
financial one.
You’ve worked out how to turn your product/service into a
premium one.
You’ve justified your price to yourself.
You have ...
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Publisher Resources

ISBN: 9780273761976