Building a Digital Future

CHAPTER 2Capabilities for Transforming Your Business with Dynamics 365

The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday's logic.

—Peter Drucker

Closely observing the technological evolution, along with the business activities, offerings, and public announcements coming from FTSE companies, the term “digital transformation” seems to be used in each and every public corporate statement and highlighted as a core goal in corporate strategies. But what is this hype and why such a fuzz and why now?

Digital transformation was born as a result of the rapid evolution of the global economy, the imperative demand of consumers to receive better-quality services, the large and ever-increasing competition, and the evolution of buyers/consumers into “smart users” across all channels. Now, it’s easy to put that into perspective since both you as a reader and I as a writer have played an ultimate role in the birth of digital transformation, which was shaped by our daily activities and interactions with businesses, for whom we set higher and higher expectations and standards. The reality is that organizations have not taken long to understand the urgent need for change and to become digitalized, but the big question that has been nagging CEOs and managing directors across the globe is “Where do we start?” on top of “Where should we focus first?” During these brainstorming sessions, their worries have been reinforced by examples of failed digital ...