book

Building a Salesforce-Powered Front Office: A Quick-Start Guide

Name: Building a Salesforce-Powered Front Office: A Quick-Start Guide
Author: Rashed A. Chowdhury
ISBN: 9781484266762

by Rashed A. Chowdhury

March 2021

Beginner

300 pages

6h 2m

English

Apress

Content preview from Building a Salesforce-Powered Front Office: A Quick-Start Guide

R. A. ChowdhuryBuilding a Salesforce-Powered Front Officehttps://doi.org/10.1007/978-1-4842-6676-2_1

1. Lead to Cash: Front Office Process Tower

Rashed A. Chowdhury¹

(1)

Marietta, GA, USA

This chapter starts with an overview of the Front Office process tower and typical activities for each of those towers. We will discuss various concepts related to Front Office processes and tools consideration to support those processes. By the end of this chapter, you will have learned the fundamentals of an integrated Front Office powered by various solutions and modules from the Salesforce ecosystem. The following topics will be covered in this chapter:

Front Office process tower
Lead generation
Tools for Lead generation
Marketing automation ...

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Building a Salesforce-Powered Front Office: A Quick-Start Guide

by Rashed A. Chowdhury

1. Lead to Cash: Front Office Process Tower

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.