© Rashed A. Chowdhury 2021
R. A. ChowdhuryBuilding a Salesforce-Powered Front Officehttps://doi.org/10.1007/978-1-4842-6676-2_1

1. Lead to Cash: Front Office Process Tower

Rashed A. Chowdhury1  
(1)
Marietta, GA, USA
 
This chapter starts with an overview of the Front Office process tower and typical activities for each of those towers. We will discuss various concepts related to Front Office processes and tools consideration to support those processes. By the end of this chapter, you will have learned the fundamentals of an integrated Front Office powered by various solutions and modules from the Salesforce ecosystem. The following topics will be covered in this chapter:

  • Front Office process tower

  • Lead generation

  • Tools for Lead generation

  • Marketing automation ...

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