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Building a Salesforce-Powered Front Office: A Quick-Start Guide
book

Building a Salesforce-Powered Front Office: A Quick-Start Guide

by Rashed A. Chowdhury
March 2021
Beginner
300 pages
6h 2m
English
Apress
Content preview from Building a Salesforce-Powered Front Office: A Quick-Start Guide
© Rashed A. Chowdhury 2021
R. A. ChowdhuryBuilding a Salesforce-Powered Front Officehttps://doi.org/10.1007/978-1-4842-6676-2_7

7. Marketing Campaigns

Rashed A. Chowdhury1  
(1)
Marietta, GA, USA
 

In the previous chapter, we covered digital marketing, current trends, industry challenges, and how to use a Salesforce-based platform to tackle these challenges.

In this chapter, we will learn marketing campaigns, setting up actual campaigns in Salesforce and configuring audience, identify key performance indicators, and measure campaign return on investment (ROI). We will also discuss the core offering of Marketing Cloud by Salesforce and its use cases in the Front Office environment following innovation that unlocks the power of machine learning and artificial ...
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Publisher Resources

ISBN: 9781484266762Purchase LinkPublisher Website