In the previous chapter, we covered digital marketing, current trends, industry challenges, and how to use a Salesforce-based platform to tackle these challenges.
In this chapter, we will learn marketing campaigns, setting up actual campaigns in Salesforce and configuring audience, identify key performance indicators, and measure campaign return on investment (ROI). We will also discuss the core offering of Marketing Cloud by Salesforce and its use cases in the Front Office environment following innovation that unlocks the power of machine learning and artificial ...
