In the previous chapter, we reviewed the concept of activities like creating tasks, setting up meetings, logging phone calls, sending emails, and keeping track of Front Office activities in Salesforce. In this chapter, we will discuss digital marketing, current trends, industry challenges, and how to use a Salesforce-based platform to tackle these challenges. The following key topics will be covered in this chapter:
Challenges and strategies
Digital marketing strategies
Marketing strategy: Process and ownership
Product go-to-market (GTM) investment approach
Building ...
