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Building Brand Communities
book

Building Brand Communities

by Carrie Melissa Jones, Charles Vogl
May 2020
Intermediate to advanced
264 pages
6h 39m
English
Berrett-Koehler Publishers
Content preview from Building Brand Communities

ABOUT THE AUTHORS

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Photo by Ruby Somera

CARRIE MELISSA JONES is a community leader, entrepreneur, and community consultant who has been creating community online since the early 2000s.

Her work influences the world’s leading brand communities, including the American Medical Association, Brainly, Buffer, Google, and Nerdwallet. In 2016, Salesforce’s Mathew Sweezey named Jones one of three experts to follow on community management.

As the founder of Gather Community Consulting, she consults brands to build robust new communities and audit existing communities, and trains brands to lead their own communities. She has worked with organizations including ...

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Publisher Resources

ISBN: 9781523086634