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Building Brand Communities
book

Building Brand Communities

by Carrie Melissa Jones, Charles Vogl
May 2020
Intermediate to advanced
264 pages
6h 39m
English
Berrett-Koehler Publishers
Content preview from Building Brand Communities

FURTHER READING

Brown, Stuart, and Christopher Vaughan. Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul. New York: Avery, 2010.

Caplan, Robyn. “Content or Context Moderation? Artisanal, CommunityReliant, and Industrial Approaches.” Data & Society. 2018. datasociety.net/wpcontent/uploads/2018/11/DS_Content_or_Context_Moderation.pdf.

CMX Community Industry Trends Report. CMX Hub. 2019. https://cmxhub.com/community-industry-trends-report-2020/.

Heimans, Jeremy, and Henry Timms. New Power (Sydney, Australia: Pan Macmillan, 2018).

Kalbag, Laura. Accessibility for Everyone. A Book Apart, 2017.

Kim, Amy Jo. Community Building on the Web: Secret Strategies for Successful Online Communities. Berkeley, CA: Peachpit Press, ...

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Publisher Resources

ISBN: 9781523086634