Building Brand Communities

INDEX

• accessibility, 137–138, 139, 145
• Accessibility for Everyone (Kalbag), 145
• accountability
  • for activities, 84–85
  • subgroup, 102
• acknowledgment
  • appreciation and, 171–172, 194, 203
  • rituals as, 173
  • without judgment, 162–164
• activities, 83–85
• advocacy
  • community building vs., 60–65
  • of members’ needs, 123–124
  • within organizations, 195
• Airbnb community, 41–42, 53, 84, 95, 102, 123–124, 168, 184, 186, 199
• Alazraqui, Robyn, 50
• Allen, Melissa, 27
• ALS Ice Bucket Challenge, 11
• Apple, 52
• appreciation
  • acknowledgment and, 171–172, 194, 203
  • recognition, gratitude, and, 164–167
  • rituals as, 173
• Art of Community, The (Vogl), 15–16, 75, 94, 104, 113, 125, 196, 199, 234
• Art of Gathering, The (Parker), 114, 127–128, 148
• Aubé, Caroline, 84
• avataring, ...