Book description
The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud
A new business model is sweeping the world—the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value—whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it—and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why.
Quantifies how customers, users, and cloud providers can collaborate to create win-wins
Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation
Explains the probable evolution of cloud businesses and ecosystems
Demolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance
Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry—not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.
Note: The ebook version does not provide access to the companion files.
Table of contents
- Cover
- Contents
- Title
- Copyright
- Dedication
- Preface
- Acknowledgments
- Chapter 1: A Cloudy Forecast
- Chapter 2: Does the Cloud Matter?
- Chapter 3: Cloud Strategy
- Chapter 4: Challenging Convention
- Chapter 5: What is a Cloud?
-
Chapter 6: Strategy and Value
- Access to Competencies
- Availability
- Capacity
- Comparative Advantage and Core versus Context
- Unit Cost
- Delivered Cost
- Total Solution Cost
- Opportunity Cost and Cost Avoidance
- Agility
- Time Compression
- Margin Expansion
- Customer and User Experience and Loyalty
- Employee Satisfaction
- Revenue Growth
- Community and Sustainability
- Risk Reduction
- Competitive Vitality and Survival
- Summary
- Notes
- Chapter 7: When—and When Not—to Use the Cloud
- Chapter 8: Demand Dilemma
- Chapter 9: Capacity Conundrum
- Chapter 10: Significance of Scale
- Chapter 11: More is Less
- Chapter 12: Hybrids
- Chapter 13: Fallibility of Forecasting
-
Chapter 14: Money Value of Time
- Demand and Resource Functions
- Cost of Excess Capacity
- Cost of Insufficient Capacity
- Asymmetric Penalty Functions, Perfect Capacity, and On Demand
- Flat Demand
- Uniformly Distributed Demand
- Better Never than Late
- MAD about Being Normal
- Triangular Distributions
- Linear Growth
- Exponential Growth
- Random Walks
- Variable Penalty Functions
- Summary
- Notes
-
Chapter 15: Peak Performance
- Relationships between Demands
- Lessons from Rolling Dice
- Coefficient of Variation and Other Statistics
- Statistical Effects in Independent Demand Aggregation
- Significance of
- Issues with Perfectly Correlated Demand
- Community Clouds
- Simultaneous Peaks
- Peak of the Sum is Never Greater than the Sum of the Peaks
- Utilization Improvements
- Summary
- Notes
- Chapter 16: Million-Dollar Microsecond
- Chapter 17: Parallel Universe
- Chapter 18: Shortcuts to Success
- Chapter 19: Location, Location, Location
- Chapter 20: Dispersion Dilemma
-
Chapter 21: Platform and Software Services
- Infrastructure as a Service Benefit
- Paying on Actuals versus Forecasts
- Installation
- Investment
- Updates
- Service-Level Agreements
- Continuously Earned Trust
- Visibility and Transparency
- Big Data and Computing Power
- Ubiquitous Access
- Response Time and Availability
- Multitenancy, Shared Data
- Cloud-Centric Applications
- Scalability
- Communities and Markets
- Lock-in
- Security and Compliance
- PaaS: Assembly versus Fabrication
- Innovation and Democratization
- Deconstructing the Pure SaaS Model
- Summary
- Notes
- Chapter 22: Availability
- Chapter 23: Lazy, Hazy, Crazy
- Chapter 24: Cloud Patterns
- Chapter 25: What’s Next for Cloud?
- About the Author
- About the Web Site
- Index
Product information
- Title: Cloudonomics: The Business Value of Cloud Computing, + Website
- Author(s):
- Release date: September 2012
- Publisher(s): Wiley
- ISBN: 9781118229965
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