Cloudonomics: The Business Value of Cloud Computing, + Website

Summary

The core ideas behind the cloud business model may be thousands of years old, but cloud computing is new and transforming all aspects of personal life, business, and society. The most exciting thing about the cloud is in how it can create value and transform traditional economic assumptions. For example, companies have challenges in managing variable and unpredictable demand. Traditional approaches shifted the locus of the problem without addressing it in any way, much like blowing your fallen leaves onto your neighbor’s lawn. However, the cloud creates genuine economic value in unique ways. The interplay between multiple customers and one or more cloud service providers ameliorates many challenges facing companies today. We explore everything from strategy to statistics in the coming chapters.