September 2012
Intermediate to advanced
391 pages
12h 39m
English
Content preview from Cloudonomics: The Business Value of Cloud Computing, + WebsiteBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Notes
1. Joe Weinman, “Lazy, Hazy, Crazy: The 10 Laws of Behavioral Cloudonomics,” GigaOM.com, June 6, 2010. gigaom.com/2010/06/06/lazy-hazy-crazy-the-10-laws-of-behavioral-cloudonomics/.
2. Gregory Berns, Iconoclast: A Neuroscientist Reveals How to Think Differently (Harvard Business Press, 2008).
3. Herbert A. Simon, “Theories of Bounded Rationality,” in C. B. McGuire and Roy Radner, eds., Decision and Organization (North-Holland, 1972) p. 36.
4. Dan Ariely, Predictably Irrational: The Hidden Forces that Shape Our Experiences (HarperCollins, 2008).
5. Jonah Lehrer, How We Decide (Houghton Mifflin Harcourt, 2009) p. 24.
6. Daniel Kahneman, “Maps of Bounded Rationality: A Perspective on Intuitive Judgment and Choice,” Prize Lecture, December 8, 2002. www.nobelprize.org/nobel_prizes/economics/laureates/2002/kahnemann-lecture.pdf.
7. Ori Frafman and Rom Brafman, Sway: The Irresistible Pull of Irrational Behavior (Doubleday, 2008).
8. Jonah Lehrer, scienceblogs.com/cortex/2008/09/loss_aversion_and_the_stock_ma.php.
9. Daniel Kahneman and Amos Tversky, “Prospect Theory: An Analysis of Decision Under Risk,” Econometrica 47, No. 2 (March 1979), pp. 263–292.
10. Cary Frydman, Colin Camerer, Peter Bossaerts, and Antonio Rangel, “MAOA-L Carriers Are Better At Making Optimal Financial Decisions Under Risk,” Proceedings of the Royal Society B 278 (2011): 2053–2059.
11. Anja Lambrecht and Bernd Skiera, “Paying Too Much and Being Happy About It: Existence, Causes and Consequences of Tariff-Choice ...
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