Notes
1. Marcus Baram, “Michael Phelps Expected to Become Biggest Money-Making Olympian,” ABC News, August 20, 2008. http://abcnews.go.com/Business/story?id=5612292.
2. sportsillustrated.cnn.com/multimedia/photo_gallery/0808/oly.phelps.sequence/content.1.html.
3. www.nyse.com/press/1234869395643.html.
4. Patrick Thibodeau, “Stock Exchanges Start Thinking in Microseconds,” Computerworld, August 4, 2008. www.computerworld.com/s/article/323391/Stock_Exchanges_Start_Thinking_in_Microseconds.
5. Jacob Goldstein, “The Tuesday Podcast: The Million-Dollar Microsecond,” NPR Planet Money, June 8, 2010. www.npr.org/blogs/money/2010/06/08/127563433/the-tuesday-podcast-the-million-dollar-microsecond.
6. Chris Murphy, “Create,” InformationWeek, March 14, 2011. www.techweb.com/news/229300065/it-must-create-products-not-just-cut-costs.html.
7. Information Week Reports, “Accelerating Wall Street 2010—Next Stop: Nanoseconds.” reports.informationweek.com/abstract/106/3255/Financial/accelerating-wall-street-2010-next-stop-nanoseconds.html.
8. Richard Irving, “The Race to Zero,” Capacity (May 2011). www.capacitymagazine.com/Article/2828418/The-race-to-zero.html.
9. Ibid.
10. Eric Shepcaro, conversation with the author, January 30th, 2012.
11. Robert D. Buzzell and Bradley T. Gale, The PIMS (Profit Impact of Market Strategy) Principles: Linking Strategy to Performance (Free Press, 1987), p. 7.
12. Paco Underhill, Why We Buy: The Science of Shopping (Simon & Schuster, 1999), p. 189.
13. Christopher Lovelock, ...
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