Notes
1. Black swans are a concept first associated in the context of highly unexpected event probability distributions by Nassim Nicholas Taleb, Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Random House, 2005) and its sequel, The Black Swan: The Impact of the Highly Improbable (Random House, 2007).
2. Albert-László Barabási, Bursts: The Hidden Pattern Behind Everything We Do (Dutton, 2010).
3. David Rock, “Managing with the Brain in Mind,” strategy+business, August 27, 2009. www.strategy-business.com/article/09306?pg=3.
4. Ellen Langer and Judith Rodin, “Long-Term Effects of a Control-Relevant Intervention with the Institutionalized Aged,” Journal of Personality and Social Psychology 35, No. 12 (1977): 897–902.
5. Leonard Mlodinow, The Drunkard’s Walk: How Randomness Rules Our Lives (Vintage Books, 2008), p. 186.
6. www.alexa.com/company/technology.
8. Matt Hamblen and Juan Carlos Perez, “Inauguration Buckles, but Doesn’t Break, the Internet,” ComputerWorld, January 26, 2009, p. 12. www.computerworld.com/s/article/332829/Inauguration_buckles_but_doesn_t_break_the_Internet.
9. Ibid.
10. Bill Tancer, Click: What Millions of People are Doing Online and Why It Matters (Hyperion, 2008).
11. Rachel Sklar, “Spitzer Traffic Crashes NYT Website,” Huffington Post, March 28, 2008. www.huffingtonpost.com/2008/03/10/spitzer-traffic-crashes-n_n_90819.htm.
12. “The Busiest Day of the Year for. . .,” www.dailyfinance.com/photos/busiest-day-of-the-year/3661335/ ...
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