[ Index ]
A
Ackoff, Russel, 90
Adaptive Path consultancy, 4, 327â329
Adobe Marketing Cloud, 185
Aesop tale, 122â125
affordances, 281
Amazon Echo Dot, 279â280, 282â283
analytics perspective on touchpoints, 254, 272
Analyze step (facilitation), 46â47, 49â50
annotations
fidelity and, 357
anti-users, 141
archetypes. See personas
Argyris, Chris, 373
as-is (interaction model), 237
âAttaining a Collaborative Shared Understandingâ (Spool), 28
attitudinal research, 128
attribute grid
generating attributes to reveal landscape, 168â169, 171â179
refining attributes to remove noise, 169â170, 178â187
reviewing and building shared vision, 169â170, 194â196
understanding patterns and outliers in user behaviors, 169â170, 187â194
usage overview, 167â172
user insights captured in, 171
audience (fidelity factor)
adjusting fidelity for, 354â358
communicating user models based on, 213
examples of, 20â21
shared understanding and, 27
Autonomy (SCARF model), 35â36
Azure DevOps tool, 223
B
barriers (strategy element)
context that frames strategy, 61â62
probing for, 159â160
behavioral research
about, 128
generating attributes to reveal product usage, 169â170, 171â179
selecting methods for, 129
understanding patterns and outliers in behaviors, 169â170, 187â194
Bettencourt, ...
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