[ Index ]

A

Ackoff, Russel, 90

Adaptive Path consultancy, 4, 327–329

Adobe Marketing Cloud, 185

Aesop tale, 122–125

affordances, 281

agile development, 22, 317

Amazon Echo Dot, 279–280, 282–283

analytics perspective on touchpoints, 254, 272

Analyze step (facilitation), 46–47, 49–50

annotations

fidelity and, 357

touchpoint maps and, 241, 253

anti-users, 141

archetypes. See personas

Argyris, Chris, 373

as-is (interaction model), 237

asynchronous time, 18, 21

“Attaining a Collaborative Shared Understanding” (Spool), 28

attitudinal research, 128

attribute grid

generating attributes to reveal landscape, 168–169, 171–179

personas and, 167, 196–197

refining attributes to remove noise, 169–170, 178–187

reviewing and building shared vision, 169–170, 194–196

understanding patterns and outliers in user behaviors, 169–170, 187–194

usage overview, 167–172

user insights captured in, 171

audience (fidelity factor)

about, 13, 15–17

adjusting fidelity for, 354–358

communicating user models based on, 213

examples of, 20–21

reach and, 19, 31

shared understanding and, 27

Autonomy (SCARF model), 35–36

Azure DevOps tool, 223

B

barriers (strategy element)

about, 57, 60, 157

context that frames strategy, 61–62

probing for, 159–160

types of, 57, 60–61

behavioral research

about, 128

generating attributes to reveal product usage, 169–170, 171–179

selecting methods for, 129

understanding patterns and outliers in behaviors, 169–170, 187–194

Bettencourt, Lance, 124

binary values, communicating user attributes ...

Get Collaborative Product Design now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.