[ Index ]
A
Ackoff, Russel, 90
Adaptive Path consultancy, 4, 327–329
Adobe Marketing Cloud, 185
Aesop tale, 122–125
affordances, 281
Amazon Echo Dot, 279–280, 282–283
analytics perspective on touchpoints, 254, 272
Analyze step (facilitation), 46–47, 49–50
annotations
fidelity and, 357
anti-users, 141
archetypes. See personas
Argyris, Chris, 373
as-is (interaction model), 237
“Attaining a Collaborative Shared Understanding” (Spool), 28
attitudinal research, 128
attribute grid
generating attributes to reveal landscape, 168–169, 171–179
refining attributes to remove noise, 169–170, 178–187
reviewing and building shared vision, 169–170, 194–196
understanding patterns and outliers in user behaviors, 169–170, 187–194
usage overview, 167–172
user insights captured in, 171
audience (fidelity factor)
adjusting fidelity for, 354–358
communicating user models based on, 213
examples of, 20–21
shared understanding and, 27
Autonomy (SCARF model), 35–36
Azure DevOps tool, 223
B
barriers (strategy element)
context that frames strategy, 61–62
probing for, 159–160
behavioral research
about, 128
generating attributes to reveal product usage, 169–170, 171–179
selecting methods for, 129
understanding patterns and outliers in behaviors, 169–170, 187–194
Bettencourt, Lance, 124
binary values, communicating user attributes ...
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