August 2017
Beginner to intermediate
320 pages
8h 6m
English
Since writing the first edition of this book a decade ago, we’ve talked with hundreds of smart people about analytics. We view ourselves as synthesizers and organizers of all those great ideas, so our primary debt is to anyone who has shared their experiences with us since 2007.
Some people and organizations stand out, however. Here are those who made a big difference to this book, from Tom’s perspective. At SAS, a great supporter of our research over the decade, they include Adele Sweetwood, Mike Bright, Scott van Valkenburgh (who kicked off the first edition by contacting Tom; he’s now at Genpact), Randy Guard, Oliver Schabenberger, and many more. At Salesforce.com, Ben Pruden and Keri Brooke supported our research and discussed ...