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Competing on Analytics: Updated, with a New Introduction
book

Competing on Analytics: Updated, with a New Introduction

by Thomas Davenport, Jeanne Harris, David Abney
August 2017
Beginner to intermediate content levelBeginner to intermediate
320 pages
8h 6m
English
Harvard Business Review Press
Content preview from Competing on Analytics: Updated, with a New Introduction

CHAPTER SIX

A ROAD MAP TO ENHANCED ANALYTICAL CAPABILITIES

PROGRESSING THROUGH THE FIVE STAGES OF ANALYTICAL MATURITY

By this point, developing an analytical capability may seem straightforward. Indeed, some organizations such as Marriott, GE, and Procter & Gamble have been using intensive data analysis for decades. Others, such as Google, Amazon, Netflix, Zillow and Capital One, were founded with the idea of using analytics as the basis of competition. These firms, with their history of close attention to data, sponsorship from senior management, and enterprise use of analytics, have attained the highest stage of analytical capability.

The overwhelming majority of organizations, however, have neither a finely honed analytical capability nor ...

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Publisher Resources

ISBN: 9781633693739